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Category: Processing Posts

Pitching in a Shark Tank / Dragon’s Den Like Environment

Pitching in a Shark Tank / Dragon’s Den Like Environment

Alright, this was a very fun presentation overall where I had to pitch my services to a panel which consists of Aoife Mac Namara, Dean, Faculty of Communication, Art and Technology, SFU and Sarah Lubik, Director of Entrepreneurship, SFU; Steve Burgess, commentator, journalist, author.

Improv Is Key To Any Pitch

Improv Is Key To Any Pitch

Think of it this way, in life is anything scripted and the answer to this would be a big fat no. Last week we had Patrick Pennefather from the Centre for Digital Media pay us a visit giving us tips on how to be more confident in our storytelling and pitches.

Would I Sell Myself Out to a Brand to Make Money

Would I Sell Myself Out to a Brand to Make Money

My instructor asked us a very interesting question which is would I become a sell out just to earn money. Well here is the thing, what company is it and would I really like their stuff? Honestly, as a person who operates a lifestyle blog which is revolved around how I lived my life then my answer would be this. If the brand fits my lifestyle then HELL YES! Another thing to note are the requirements of being sponsored by…

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Tod Maffin’s S.W.A.R.M. Method

Tod Maffin’s S.W.A.R.M. Method

Last week, I had the opportunity to listen to Tod Maffin talk about social engagement firm which is by far one of the most entertaining speakers I had ever seen because he was high on cough medicine due to the flu that had been spreading around the city.

Peer Review 2 – Travel with Thomas

Peer Review 2 – Travel with Thomas

This time around I am doing yet on another peer review for a fellow student in class. Although originally we had to review the same person for the class which unfortunately mine decided to drop the course so I am happy to review someone with content. Meet Mr. Thomas Tassone who based his blog around the topic of traveling which I am a fan of and actually need because like any university student I need a vacation.

Marketing Exclusively Can Be a Public Relations Nightmare. Some Caution is Advised

Marketing Exclusively Can Be a Public Relations Nightmare. Some Caution is Advised

Targeting a certain demographic or group is important for any marketing campaign but there are times where if you are not careful then your campaign can be a total nightmare which can cause problems, backlash and a major headache for public relations. Personally, if it doesn’t affect me then I’ll just look at it and leave it be. But when there is reasonable amount of attention to it because in reality “crowd mentality dominates all.” That is especially true with…

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Analytic Data – Revisited

Analytic Data – Revisited

Last semester in PUB 101 I learned about how analytics is the pinnacle of getting to know our visitors and this remains true even to this day. Ever since last semester, I had been using analytic data from google to track what exactly my audience is interested in and keeping track of their behavior. Of course there is the usual tendency of annoying bots invading the data but that can’t be avoided because these bots are simply mining our data…

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The Brand Video

The Brand Video

So for this process post, its been delayed a week due to the fact that I was sick and coughing like crazy during this whole week and still sorta am at the moment this was written. But from what I figure from the assignment that we were suppose to do, we had to create a brand video to get people to our webpages. A brand video is a good way to attract those who view it to come to your…

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What Is My Brand?

What Is My Brand?

A brand as defined by Seth Godin “is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” In accordance with this definition, I am clearly a brand of my life meaning that I am one of the many Asian – Canadians living in Canada but from how people read my posts it is quite clear that I am only one perspective. The thing is that…

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